Color

#9d021b

#9d021b
hex#9d021b
rgbrgb(157, 2, 27)
hslhsl(350, 97%, 31%)
oklchoklch(0.44 0.177 23.9)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0729

Colors that go with #9d021b

Teal, Champagne and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #9d021b

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#029c82

#9c0269 · #9c3502

#1c9c02 · #021c9c

Split-complementary

Open in tool →

#029c35 · #02699c

#699c02 · #029c82 · #35029c

Contrast

#9d021b as textRatioAAAA largeAAAFix
Aaon white
8.54:1passpasspassPasses AAA — no fix needed.
Aaon black
2.46:1failfailfail
  • AA: use #ec042a as the text (4.62:1)
  • AAA: use #fd5e79 as the text (7.05:1)
  • AA: or shift the background to #bdbdbd (4.55:1)
  • AAA: or shift the background to #ebebeb (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9d021b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9d021b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9d021b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9d021b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9d021b-c49c9e-62cb87-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md