Color

#9b40bf

#9b40bf
hex#9b40bf
rgbrgb(155, 64, 191)
hslhsl(283, 50%, 50%)
oklchoklch(0.549 0.199 314.9)
Closest name: Fuchsia Pheromone (#9f4cb7)Relative luminance 0.144

Colors that go with #9b40bf

Sea Green, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#64bf40

#5b40bf · #bf40a4

#bf9b40 · #40bf9b

Split-complementary

Open in tool →

#a4bf40 · #40bf5b

#bf5b40 · #64bf40 · #40a4bf

Contrast

#9b40bf as textRatioAAAA largeAAAFix
Aaon white
5.41:1passpassfail
  • AAA: use #8236a1 as the text (7.02:1)
Aaon black
3.88:1failpassfail
  • AA: use #a553c6 as the text (4.65:1)
  • AAA: use #bd81d5 as the text (7.26:1)
  • AA: or shift the background to #ebebeb (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9b40bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9b40bf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9b40bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9b40bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9b40bf-bb9fc1-b2cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md