Color

#9a7974

#9a7974
hex#9a7974
rgbrgb(154, 121, 116)
hslhsl(8, 16%, 53%)
oklchoklch(0.606 0.042 28.3)
Closest name: Amaretto (#ab6f60)Relative luminance 0.2181

Colors that go with #9a7974

Charcoal, Cadet Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #9a7974

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#74959a

#9a7482 · #9a8c74

#749a79 · #79749a

Split-complementary

Open in tool →

#749a8c · #74829a

#829a74 · #74959a · #8c749a

Contrast

#9a7974 as textRatioAAAA largeAAAFix
Aaon white
3.92:1failpassfail
  • AA: use #916e69 as the text (4.53:1)
  • AAA: use #6a514d as the text (7.25:1)
  • AA: or shift the background to #171717 (4.58:1)
Aaon black
5.36:1passpassfail
  • AAA: use #ab908c as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9a7974 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9a7974 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9a7974
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9a7974 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9a7974-c4a69c-62cba6-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md