Color

#9a77ca

#9a77ca
hex#9a77ca
rgbrgb(154, 119, 202)
hslhsl(265, 44%, 63%)
oklchoklch(0.637 0.126 302.4)
Closest name: mediumpurple (#9370db)Relative luminance 0.2433

Colors that go with #9a77ca

Charcoal, Taupe and Olive Drab lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a8ca77

#777eca · #c377ca

#ca9a77 · #77ca9a

Split-complementary

Open in tool →

#cac377 · #7eca77

#ca777e · #a8ca77 · #77cac3

Contrast

#9a77ca as textRatioAAAA largeAAAFix
Aaon white
3.58:1failpassfail
  • AA: use #8961c2 as the text (4.61:1)
  • AAA: use #6a40a5 as the text (7.27:1)
  • AA: or shift the background to #1f1f1f (4.6:1)
Aaon black
5.87:1passpassfail
  • AAA: use #a789d1 as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9a77ca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9a77ca reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9a77ca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9a77ca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9a77ca-b19cc4-dfd54e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md