Color

#9a044d

#9a044d
hex#9a044d
rgbrgb(154, 4, 77)
hslhsl(331, 95%, 31%)
oklchoklch(0.445 0.178 1.5)
Closest name: Aristocratic Velvet (#980b4a)Relative luminance 0.0749

Colors that go with #9a044d

Teal, Denim and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#049a52

#9a0498 · #9a0604

#4d9a04 · #044d9a

Split-complementary

Open in tool →

#049a06 · #04989a

#989a04 · #049a52 · #06049a

Contrast

#9a044d as textRatioAAAA largeAAAFix
Aaon white
8.4:1passpasspassPasses AAA — no fix needed.
Aaon black
2.5:1failfailfail
  • AA: use #e50672 as the text (4.6:1)
  • AAA: use #fb5ba8 as the text (7.16:1)
  • AA: or shift the background to #bfbfbf (4.57:1)
  • AAA: or shift the background to #ebebeb (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9a044d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9a044d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9a044d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9a044d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9a044d-c49cab-62cb66-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md