Color
#9974c8
#9974c8rgb(153, 116, 200)hsl(266, 43%, 62%)oklch(0.629 0.128 303.2)Colors that go with #9974c8
Charcoal, Taupe and Olive Drab lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #9974c8: softer than #000 and cool enough to feel like part of the same palette.
Taupe #483c32
shippedTaupe is paired with #9974c8 in 5 real palettes, including Zed's brand system and Obsidian's brand system, as that palette's text colour.
Olive Drab #6b8e23
complementaryOlive Drab sits directly opposite #9974c8 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Copper #b87333
split-complementshippedCopper is a split-complement of #9974c8: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #9974c8 in 3 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent.
Light Sky Blue #87cefa
shippedLight Sky Blue is paired with #9974c8 in 3 real palettes, including Sentry's brand system and Calm's brand system, as the accent.
Midnight Blue #191970
shipped3 real palettes, including Plaid's brand system and Marvel's brand system put Midnight Blue beside #9974c8, as the supporting colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #9974c8 in 3 real palettes, including Loom's brand system and Sephora's brand system, as the lead colour.
Real palettes that use #9974c8
Tints & shades
Harmonies
Contrast
| #9974c8 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.69:1 | fail | pass | fail | |
Aaon black | 5.69:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9974c8 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#9974c8 reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #9974c8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/9974c8-b29cc4-dfd74e-2b1f2d-e9eaf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md