Color

#997074

#997074
hex#997074
rgbrgb(153, 112, 116)
hslhsl(354, 17%, 52%)
oklchoklch(0.588 0.052 12.3)
Closest name: Amaretto (#ab6f60)Relative luminance 0.1962

Colors that go with #997074

Charcoal, Champagne and Peru lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #997074

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#709995

#997089 · #998070

#749970 · #707499

Split-complementary

Open in tool →

#709980 · #708999

#899970 · #709995 · #807099

Contrast

#997074 as textRatioAAAA largeAAAFix
Aaon white
4.26:1failpassfail
  • AA: use #956a6e as the text (4.6:1)
  • AAA: use #715054 as the text (7.05:1)
  • AA: or shift the background to #0d0d0d (4.56:1)
Aaon black
4.92:1passpassfail
  • AAA: use #af8e91 as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #997074 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#997074 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #997074
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #997074 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/997074-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md