Color

#996c73

#996c73
hex#996c73
rgbrgb(153, 108, 115)
hslhsl(351, 18%, 51%)
oklchoklch(0.579 0.058 8.7)
Closest name: Amaretto (#ab6f60)Relative luminance 0.1874

Colors that go with #996c73

Charcoal, Champagne and Dark Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6c9992

#996c89 · #997b6c

#72996c · #6c7299

Split-complementary

Open in tool →

#6c997b · #6c8999

#89996c · #6c9992 · #7b6c99

Contrast

#996c73 as textRatioAAAA largeAAAFix
Aaon white
4.42:1failpassfail
  • AA: use #96696f as the text (4.62:1)
  • AAA: use #724f55 as the text (7.08:1)
  • AA: or shift the background to #080808 (4.53:1)
Aaon black
4.75:1passpassfail
  • AAA: use #b08d92 as the text (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #996c73 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#996c73 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #996c73
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #996c73 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/996c73-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md