Color

#996bd1

#996bd1
hex#996bd1
rgbrgb(153, 107, 209)
hslhsl(267, 53%, 62%)
oklchoklch(0.619 0.154 303)
Closest name: Amethyst (#9966cc)Relative luminance 0.2189

Colors that go with #996bd1

Midnight Blue, Taupe and Olive Drab lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a3d16b

#6b70d1 · #cc6bd1

#d1996b · #6bd199

Split-complementary

Open in tool →

#d1cc6b · #70d16b

#d16b70 · #a3d16b · #6bd1cc

Contrast

#996bd1 as textRatioAAAA largeAAAFix
Aaon white
3.9:1failpassfail
  • AA: use #8e5bcd as the text (4.64:1)
  • AAA: use #7138b7 as the text (7.11:1)
  • AA: or shift the background to #171717 (4.59:1)
Aaon black
5.38:1passpassfail
  • AAA: use #ac86da as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #996bd1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#996bd1 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #996bd1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #996bd1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/996bd1-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md