Color
#9965bd
#9965bdrgb(153, 101, 189)hsl(275, 40%, 57%)oklch(0.598 0.14 310)Colors that go with #9965bd
Charcoal, Taupe and Olive Drab lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #9965bd: softer than #000 and cool enough to feel like part of the same palette.
Taupe #483c32
shippedTaupe is paired with #9965bd in 4 real palettes, including Obsidian's brand system and Superhuman's brand system, as that palette's text colour.
Olive Drab #6b8e23
complementaryOlive Drab sits directly opposite #9965bd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #9965bd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Midnight Blue #191970
shipped3 real palettes, including Marvel's brand system and Lavender Haze put Midnight Blue beside #9965bd, as the supporting colour.
Tomato #ff6347
shipped3 real palettes, including GitLab's brand system and Sunset Boulevard put Tomato beside #9965bd, as the lead colour.
Olive Green #808000
split-complementOlive Green is a split-complement of #9965bd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #9965bd in two real palettes: Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent.
Real palettes that use #9965bd
Tints & shades
Harmonies
Contrast
| #9965bd as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.24:1 | fail | pass | fail | |
Aaon black | 4.95:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9965bd as the background.
Brands using this color
Fonts for this mood
#9965bd reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #9965bd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/9965bd-b89cc4-c0cb62-2d1f2d-eae9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md