Color

#994ae8

#994ae8
hex#994ae8
rgbrgb(153, 74, 232)
hslhsl(270, 77%, 60%)
oklchoklch(0.586 0.227 302.8)
Closest name: Magenta Affair (#aa44dd)Relative luminance 0.175

Colors that go with #994ae8

Royal Blue, Olive Drab and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#99e84a

#4a4ae8 · #e84ae8

#e8994a · #4ae899

Split-complementary

Open in tool →

#e8e84a · #4ae84a

#e84a4a · #99e84a · #4ae8e8

Contrast

#994ae8 as textRatioAAAA largeAAAFix
Aaon white
4.67:1passpassfail
  • AAA: use #7a1cd9 as the text (7.01:1)
Aaon black
4.5:1failpassfail
  • AA: use #9c4fe8 as the text (4.7:1)
  • AAA: use #b57cee as the text (7.08:1)
  • AA: or shift the background to #fcfcfc (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #994ae8 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#994ae8 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #994ae8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #994ae8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/994ae8-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md