Color

#994ac4

#994ac4
hex#994ac4
rgbrgb(153, 74, 196)
hslhsl(279, 51%, 53%)
oklchoklch(0.562 0.19 311.7)
Closest name: Fuchsia Pheromone (#9f4cb7)Relative luminance 0.1566

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#75c44a

#5c4ac4 · #c44ab2

#c4994a · #4ac499

Split-complementary

Open in tool →

#b2c44a · #4ac45c

#c45c4a · #75c44a · #4ab2c4

Contrast

#994ac4 as textRatioAAAA largeAAAFix
Aaon white
5.08:1passpassfail
  • AAA: use #7e36a6 as the text (7.08:1)
Aaon black
4.13:1failpassfail
  • AA: use #a056c8 as the text (4.66:1)
  • AAA: use #b880d6 as the text (7.1:1)
  • AA: or shift the background to #f2f2f2 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #994ac4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#994ac4 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #994ac4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #994ac4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/994ac4-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md