Color

#9948ea

#9948ea
hex#9948ea
rgbrgb(153, 72, 234)
hslhsl(270, 79%, 60%)
oklchoklch(0.586 0.232 302.6)
Closest name: Magenta Affair (#aa44dd)Relative luminance 0.1735

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#99ea48

#4848ea · #ea48ea

#ea9948 · #48ea99

Split-complementary

Open in tool →

#eaea48 · #48ea48

#ea4848 · #99ea48 · #48eaea

Contrast

#9948ea as textRatioAAAA largeAAAFix
Aaon white
4.7:1passpassfail
Aaon black
4.47:1failpassfail
  • AA: use #9c4dea as the text (4.66:1)
  • AAA: use #b57bef as the text (7.04:1)
  • AA: or shift the background to #fafafa (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9948ea as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9948ea reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9948ea
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9948ea and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9948ea-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md