Color

#99152d

#99152d
hex#99152d
rgbrgb(153, 21, 45)
hslhsl(349, 76%, 34%)
oklchoklch(0.442 0.164 18.8)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.075

Colors that go with #99152d

Royal Blue, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #99152d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#159980

#99156f · #993f15

#2d9915 · #152d99

Split-complementary

Open in tool →

#15993f · #156f99

#6f9915 · #159980 · #3f1599

Contrast

#99152d as textRatioAAAA largeAAAFix
Aaon white
8.4:1passpasspassPasses AAA — no fix needed.
Aaon black
2.5:1failfailfail
  • AA: use #e12346 as the text (4.53:1)
  • AAA: use #eb6f86 as the text (7.15:1)
  • AA: or shift the background to #bfbfbf (4.57:1)
  • AAA: or shift the background to #ebebeb (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #99152d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#99152d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #99152d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #99152d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/99152d-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md