Color

#990b46

#990b46
hex#990b46
rgbrgb(153, 11, 70)
hslhsl(335, 87%, 32%)
oklchoklch(0.443 0.172 5.3)
Closest name: Aristocratic Velvet (#980b4a)Relative luminance 0.0745

Colors that go with #990b46

Teal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0b995d

#990b8d · #99160b

#46990b · #0b4699

Split-complementary

Open in tool →

#0b9916 · #0b8d99

#8d990b · #0b995d · #160b99

Contrast

#990b46 as textRatioAAAA largeAAAFix
Aaon white
8.43:1passpasspassPasses AAA — no fix needed.
Aaon black
2.49:1failfailfail
  • AA: use #e51069 as the text (4.61:1)
  • AAA: use #f4629f as the text (7.09:1)
  • AA: or shift the background to #bfbfbf (4.58:1)
  • AAA: or shift the background to #ebebeb (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #990b46 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#990b46 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #990b46
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #990b46 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/990b46-c49ca8-62cb6d-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md