Color

#98965d

#98965d
hex#98965d
rgbrgb(152, 150, 93)
hslhsl(58, 24%, 48%)
oklchoklch(0.661 0.077 106.6)
Closest name: Backroom Ember (#a19250)Relative luminance 0.2928

Colors that go with #98965d

Charcoal, Cornflower Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #98965d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5d5f98

#98785d · #7c985d

#5d9896 · #965d98

Split-complementary

Open in tool →

#5d7c98 · #785d98

#5d9878 · #5d5f98 · #985d7c

Contrast

#98965d as textRatioAAAA largeAAAFix
Aaon white
3.06:1failpassfail
  • AA: use #78774a as the text (4.63:1)
  • AAA: use #595736 as the text (7.39:1)
  • AA: or shift the background to #2b2b2b (4.62:1)
Aaon black
6.86:1passpassfail
  • AAA: use #9b995f as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98965d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#98965d reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98965d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98965d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98965d-bcbea2-4e99df-282d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md