Color

#965d98

#965d98
hex#965d98
rgbrgb(150, 93, 152)
hslhsl(298, 24%, 48%)
oklchoklch(0.563 0.11 325.7)
Closest name: Bermuda Onion (#9d5a8f)Relative luminance 0.1658

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5f985d

#785d98 · #985d7c

#98965d · #5d9896

Split-complementary

Open in tool →

#7c985d · #5d9878

#98785d · #5f985d · #5d7c98

Contrast

#965d98 as textRatioAAAA largeAAAFix
Aaon white
4.87:1passpassfail
  • AAA: use #734875 as the text (7.21:1)
Aaon black
4.32:1failpassfail
  • AA: use #9c619e as the text (4.62:1)
  • AAA: use #b487b5 as the text (7.07:1)
  • AA: or shift the background to #f7f7f7 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #965d98 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #965d98
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #965d98 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/965d98-c19fbe-98cb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md