Color

#987976

#987976
hex#987976
rgbrgb(152, 121, 118)
hslhsl(5, 14%, 53%)
oklchoklch(0.605 0.039 24.7)
Closest name: gray (#808080)Relative luminance 0.2166

Colors that go with #987976

Charcoal, Cadet Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #987976

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#769598

#987684 · #988a76

#769879 · #797698

Split-complementary

Open in tool →

#76988a · #768498

#849876 · #769598 · #8a7698

Contrast

#987976 as textRatioAAAA largeAAAFix
Aaon white
3.94:1failpassfail
  • AA: use #8e6e6b as the text (4.57:1)
  • AAA: use #6c5351 as the text (7.01:1)
  • AA: or shift the background to #171717 (4.55:1)
Aaon black
5.33:1passpassfail
  • AAA: use #a9908e as the text (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #987976 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#987976 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #987976
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #987976 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/987976-c4a49c-62cba1-2d261f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md