Color

#98618f

#98618f
hex#98618f
rgbrgb(152, 97, 143)
hslhsl(310, 22%, 49%)
oklchoklch(0.568 0.095 332.8)
Closest name: Bermuda Onion (#9d5a8f)Relative luminance 0.1721

Colors that go with #98618f

Charcoal, Sea Green and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#61986b

#866198 · #986174

#8f9861 · #618f98

Split-complementary

Open in tool →

#749861 · #619886

#988661 · #61986b · #617498

Contrast

#98618f as textRatioAAAA largeAAAFix
Aaon white
4.73:1passpassfail
  • AAA: use #734a6c as the text (7.18:1)
Aaon black
4.44:1failpassfail
  • AA: use #9c6392 as the text (4.61:1)
  • AAA: use #b389ac as the text (7.09:1)
  • AA: or shift the background to #fafafa (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98618f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#98618f reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98618f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98618f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98618f-c19fb7-83cb62-2d1f25-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md