Color

#981069

#981069
hex#981069
rgbrgb(152, 16, 105)
hslhsl(321, 81%, 33%)
oklchoklch(0.456 0.182 347.7)
Closest name: Haunted Purple (#991177)Relative luminance 0.0807

Colors that go with #981069

Denim, Sea Green and Forest Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#109840

#841098 · #981024

#699810 · #106998

Split-complementary

Open in tool →

#249810 · #109884

#988410 · #109840 · #102498

Contrast

#981069 as textRatioAAAA largeAAAFix
Aaon white
8.04:1passpasspassPasses AAA — no fix needed.
Aaon black
2.61:1failfailfail
  • AA: use #d91795 as the text (4.51:1)
  • AAA: use #ef62bd as the text (7.15:1)
  • AA: or shift the background to #c2c2c2 (4.51:1)
  • AAA: or shift the background to #f0f0f0 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #981069 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#981069 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #981069
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #981069 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/981069-c19fb1-70cb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md