Color

#981024

#981024
hex#981024
rgbrgb(152, 16, 36)
hslhsl(351, 81%, 33%)
oklchoklch(0.436 0.166 21.7)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0717

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#109884

#981069 · #984010

#249810 · #102498

Split-complementary

Open in tool →

#109840 · #106998

#699810 · #109884 · #401098

Contrast

#981024 as textRatioAAAA largeAAAFix
Aaon white
8.63:1passpasspassPasses AAA — no fix needed.
Aaon black
2.43:1failfailfail
  • AA: use #e71837 as the text (4.58:1)
  • AAA: use #ef6b7f as the text (7.08:1)
  • AA: or shift the background to #bdbdbd (4.59:1)
  • AAA: or shift the background to #e8e8e8 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #981024 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#981024 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #981024
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #981024 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/981024-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md