Color
#981015
#981015rgb(152, 16, 21)hsl(358, 81%, 33%)oklch(0.434 0.167 26.8)Colors that go with #981015
Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #981015 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped4 real palettes, including Woodsmoke and Bramble put Champagne beside #981015, as the text colour against it.
Crimson #dc143c
shippedCrimson is paired with #981015 in 6 real palettes, including State Farm's brand system and Wendy's's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #981015: 5 real palettes, including State Farm's brand system and Campbell's's brand system, as the accent.
Goldenrod #daa520
shippedGoldenrod shows up next to #981015 in 4 real palettes, including Candlelight and Fireside, as the supporting colour.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #981015 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Slate Gray #708090
shipped4 real palettes, including Typewriter and Newsprint put Slate Gray beside #981015, as the supporting colour.
Charcoal #36454f
neutralCharcoal is the body-text near-black for #981015: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #981015
Tints & shades
Harmonies
Contrast
| #981015 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.68:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.42:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #981015 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#981015 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #981015 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/981015-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md