Color

#980cbb

#980cbb
hex#980cbb
rgbrgb(152, 12, 187)
hslhsl(288, 88%, 39%)
oklchoklch(0.505 0.24 317.3)
Closest name: Nebula (#a104c3)Relative luminance 0.1053

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2fbb0c

#400cbb · #bb0c86

#bb980c · #0cbb98

Split-complementary

Open in tool →

#86bb0c · #0cbb40

#bb400c · #2fbb0c · #0c86bb

Contrast

#980cbb as textRatioAAAA largeAAAFix
Aaon white
6.76:1passpassfail
  • AAA: use #940cb6 as the text (7.03:1)
Aaon black
3.11:1failpassfail
  • AA: use #c30ff0 as the text (4.65:1)
  • AAA: use #d866f5 as the text (7.14:1)
  • AA: or shift the background to #d4d4d4 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #980cbb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#980cbb reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #980cbb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #980cbb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/980cbb-be9fc1-aacb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md