Color

#71098b

#71098b
hex#71098b
rgbrgb(113, 9, 139)
hslhsl(288, 88%, 29%)
oklchoklch(0.408 0.192 317.5)
Closest name: Ultraberry (#770088)Relative luminance 0.0557

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#238b09

#30098b · #8b0964

#8b7109 · #098b71

Split-complementary

Open in tool →

#648b09 · #098b30

#8b3009 · #238b09 · #09648b

Contrast

#71098b as textRatioAAAA largeAAAFix
Aaon white
9.93:1passpasspassPasses AAA — no fix needed.
Aaon black
2.11:1failfailfail
  • AA: use #c30ff0 as the text (4.65:1)
  • AAA: use #d866f5 as the text (7.14:1)
  • AA: or shift the background to #b0b0b0 (4.58:1)
  • AAA: or shift the background to #d9d9d9 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #71098b as the background.

Brands using this color

Fonts for this mood

#71098b reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #71098b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #71098b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/71098b-be9fc1-aacb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md