Color
#980b48
#980b48rgb(152, 11, 72)hsl(334, 87%, 32%)oklch(0.442 0.172 4)Colors that go with #980b48
Teal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #980b48 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Crimson #dc143c
shippedCrimson is paired with #980b48 in 5 real palettes, including State Farm's brand system and Wendy's's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #980b48: 7 real palettes, including State Farm's brand system and Chase's brand system, as the accent.
Taupe #483c32
shippedTaupe is paired with #980b48 in 13 real palettes, including Chipotle's brand system and Trader Joe's's brand system, as the supporting colour.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #980b48: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Ochre #cc7722
shippedDesigners have shipped Ochre with #980b48: 3 real palettes, including Newsprint and Saffron, as the accent.
Slate Gray #708090
shipped3 real palettes, including Typewriter and Newsprint put Slate Gray beside #980b48, as the supporting colour.
Steel Blue #4682b4
triadicshippedSteel Blue completes a triad with #980b48 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Real palettes that use #980b48
Tints & shades
Harmonies
Contrast
| #980b48 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.48:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.48:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #980b48 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#980b48 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #980b48 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/980b48-c49ca9-62cb6b-2d1f1f-f1e9f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md