Color

#97964e

#97964e
hex#97964e
rgbrgb(151, 150, 78)
hslhsl(59, 32%, 45%)
oklchoklch(0.658 0.095 108)
Closest name: Backroom Ember (#a19250)Relative luminance 0.2894

Colors that go with #97964e

Charcoal, Medium Purple and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #97964e

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4e4f97

#97724e · #74974e

#4e9796 · #964e97

Split-complementary

Open in tool →

#4e7497 · #724e97

#4e9772 · #4e4f97 · #974e74

Contrast

#97964e as textRatioAAAA largeAAAFix
Aaon white
3.09:1failpassfail
  • AA: use #79783e as the text (4.6:1)
  • AAA: use #5b5a2f as the text (7.12:1)
  • AA: or shift the background to #2b2b2b (4.58:1)
Aaon black
6.79:1passpassfail
  • AAA: use #9b9a50 as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97964e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97964e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97964e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97964e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97964e-bbbea2-4e96df-272d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md