Color
#97939a
#97939argb(151, 147, 154)hsl(274, 3%, 59%)oklch(0.669 0.011 311.1)Colors that go with #97939a
Charcoal, Blush Pink and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #97939a without the hard edge of pure #000.
Blush Pink #e8b4b8
shipped5 real palettes, including Estate and Garden Wedding put Blush Pink beside #97939a, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #97939a in 5 real palettes, including Kiln and Polaroid, as the accent.
Champagne #f7e7ce
shipped5 real palettes, including Midnight Luxe and Darkroom put Champagne beside #97939a, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #97939a: 7 real palettes, including Dusk and Riverbed, as the accent.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #97939a in 4 real palettes, including Oatmeal and Clay & Linen, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #97939a: 5 real palettes, including Dusk and Open House, as the lead colour.
Hunter Green #355e3b
shippedHunter Green is paired with #97939a in 4 real palettes, including Darkroom and Pine & Birch, as the accent.
Real palettes that use #97939a
Tints & shades
Harmonies
Contrast
| #97939a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.02:1 | fail | pass | fail | |
Aaon black | 6.96:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97939a as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#97939a reads as neutral, minimal. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #97939a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/97939a-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md