Color

#99969c

#99969c
hex#99969c
rgbrgb(153, 150, 156)
hslhsl(270, 3%, 60%)
oklchoklch(0.678 0.009 308.3)
Closest name: Dark Ages (#9698a3)Relative luminance 0.3099

Colors that go with #99969c

Charcoal, Blush Pink and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #99969c

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#999c96

#96969c · #9c969c

#9c9996 · #969c99

Split-complementary

Open in tool →

#9c9c96 · #969c96

#9c9696 · #999c96 · #969c9c

Contrast

#99969c as textRatioAAAA largeAAAFix
Aaon white
2.92:1failfailfail
  • AA: use #78747b as the text (4.58:1)
  • AAA: use #59575c as the text (7.14:1)
  • AA: or shift the background to #303030 (4.52:1)
  • AAA: or shift the background to #030303 (7.07:1)
Aaon black
7.2:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #99969c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#99969c reads as neutral, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #99969c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #99969c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/99969c-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md