Color

#978f5e

#978f5e
hex#978f5e
rgbrgb(151, 143, 94)
hslhsl(52, 23%, 48%)
oklchoklch(0.645 0.068 100.1)
Closest name: Amazon Queen (#948f54)Relative luminance 0.2703

Colors that go with #978f5e

Charcoal, Cornflower Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #978f5e

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5e6697

#97735e · #82975e

#5e978f · #8f5e97

Split-complementary

Open in tool →

#5e8297 · #735e97

#5e9773 · #5e6697 · #975e82

Contrast

#978f5e as textRatioAAAA largeAAAFix
Aaon white
3.28:1failpassfail
  • AA: use #7d774f as the text (4.54:1)
  • AAA: use #5e593b as the text (7.08:1)
  • AA: or shift the background to #262626 (4.62:1)
Aaon black
6.41:1passpassfail
  • AAA: use #9f9765 as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #978f5e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#978f5e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #978f5e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #978f5e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/978f5e-c4c39c-4ea7df-292d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md