Color

#978b5e

#978b5e
hex#978b5e
rgbrgb(151, 139, 94)
hslhsl(47, 23%, 48%)
oklchoklch(0.636 0.064 95)
Closest name: Amazon Queen (#948f54)Relative luminance 0.2585

Colors that go with #978b5e

Charcoal, Cornflower Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #978b5e

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5e6a97

#976e5e · #87975e

#5e978a · #8a5e97

Split-complementary

Open in tool →

#5e8797 · #6e5e97

#5e976e · #5e6a97 · #975e87

Contrast

#978b5e as textRatioAAAA largeAAAFix
Aaon white
3.4:1failpassfail
  • AA: use #817651 as the text (4.52:1)
  • AAA: use #5e563b as the text (7.32:1)
  • AA: or shift the background to #242424 (4.56:1)
Aaon black
6.17:1passpassfail
  • AAA: use #a19568 as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #978b5e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#978b5e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #978b5e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #978b5e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/978b5e-c4c09c-62abcb-2a2d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md