Color

#978478

#978478
hex#978478
rgbrgb(151, 132, 120)
hslhsl(23, 13%, 53%)
oklchoklch(0.627 0.029 54.3)
Closest name: Antique (#8b846d)Relative luminance 0.2444

Colors that go with #978478

Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #978478

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#788b97

#97787b · #979378

#789784 · #847897

Split-complementary

Open in tool →

#789793 · #787b97

#7b9778 · #788b97 · #937897

Contrast

#978478 as textRatioAAAA largeAAAFix
Aaon white
3.57:1failpassfail
  • AA: use #857266 as the text (4.57:1)
  • AAA: use #62544b as the text (7.27:1)
  • AA: or shift the background to #212121 (4.51:1)
Aaon black
5.89:1passpassfail
  • AAA: use #a49389 as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #978478 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#978478 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #978478
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #978478 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/978478-c4b09c-62cbc0-2d2b1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md