Atelier
Open in tool →Black on bone with a whisper of gold: the runway default that lets garments carry the color.
Color
#978378
#978378
hex
#978378rgb
rgb(151, 131, 120)hsl
hsl(21, 13%, 53%)oklch
oklch(0.625 0.029 50.6)Closest name: Antique (#8b846d)Relative luminance 0.2417
Colors that go with #978378
Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #978378 without the hard edge of pure #000.
Blush Pink #e8b4b8
shipped5 real palettes, including Graphite Mono and Estate put Blush Pink beside #978378, as the accent.
Champagne #f7e7ce
shipped6 real palettes, including Midnight Luxe and Woodsmoke put Champagne beside #978378, as that palette's text colour.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #978378 in 4 real palettes, including Clay & Linen and Oatmeal, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #978378: 4 real palettes, including Dusk and Guinness's brand system, as the lead colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #978378: 4 real palettes, including Studio Grey and Notion's brand system, as the accent.
Goldenrod #daa520
shippedGoldenrod shows up next to #978378 in 4 real palettes, including Noir Beauty and Ledger Dark, as the lead colour.
Hunter Green #355e3b
shippedHunter Green is paired with #978378 in 4 real palettes, including Bookshop and Rolex's brand system, as the accent.
Real palettes that use #978378
Tints & shades
Harmonies
Contrast
| #978378 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.6:1 | fail | pass | fail | |
Aaon black | 5.83:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #978378 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#978378 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #978378
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #978378 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/978378-c4af9c-62cbbd-2d2a1f-f1e9ea?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md