Color

#9778bf

#9778bf
hex#9778bf
rgbrgb(151, 120, 191)
hslhsl(266, 36%, 61%)
oklchoklch(0.63 0.109 303.5)
Closest name: Crown Jewels (#946dad)Relative luminance 0.2377

Colors that go with #9778bf

Charcoal, Midnight Blue and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a0bf78

#787dbf · #bb78bf

#bf9778 · #78bf97

Split-complementary

Open in tool →

#bfbb78 · #7dbf78

#bf787d · #a0bf78 · #78bfbb

Contrast

#9778bf as textRatioAAAA largeAAAFix
Aaon white
3.65:1failpassfail
  • AA: use #8966b7 as the text (4.52:1)
  • AAA: use #684695 as the text (7.24:1)
  • AA: or shift the background to #1f1f1f (4.52:1)
Aaon black
5.75:1passpassfail
  • AAA: use #a78dc9 as the text (7.3:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9778bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9778bf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9778bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9778bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9778bf-b29cc4-dfd74e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md