Color

#977672

#977672
hex#977672
rgbrgb(151, 118, 114)
hslhsl(6, 15%, 52%)
oklchoklch(0.597 0.042 26.4)
Closest name: Amaretto (#ab6f60)Relative luminance 0.2075

Colors that go with #977672

Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #977672

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#729397

#977281 · #978872

#729776 · #767297

Split-complementary

Open in tool →

#729788 · #728197

#819772 · #729397 · #887297

Contrast

#977672 as textRatioAAAA largeAAAFix
Aaon white
4.08:1failpassfail
  • AA: use #906e6a as the text (4.54:1)
  • AAA: use #6a514e as the text (7.24:1)
  • AA: or shift the background to #141414 (4.52:1)
Aaon black
5.15:1passpassfail
  • AAA: use #aa908d as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #977672 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#977672 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #977672
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #977672 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/977672-c4a59c-62cba3-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md