Color

#976d78

#976d78
hex#976d78
rgbrgb(151, 109, 120)
hslhsl(344, 17%, 51%)
oklchoklch(0.581 0.055 1.7)
Closest name: Amaretto (#ab6f60)Relative luminance 0.1887

Colors that go with #976d78

Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #976d78

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6d978c

#976d8d · #97776d

#78976d · #6d7897

Split-complementary

Open in tool →

#6d9777 · #6d8d97

#8d976d · #6d978c · #776d97

Contrast

#976d78 as textRatioAAAA largeAAAFix
Aaon white
4.4:1failpassfail
  • AA: use #956a75 as the text (4.57:1)
  • AAA: use #715059 as the text (7.01:1)
  • AA: or shift the background to #0a0a0a (4.5:1)
Aaon black
4.77:1passpassfail
  • AAA: use #af8e96 as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #976d78 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#976d78 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #976d78
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #976d78 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/976d78-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md