Color

#976d74

#976d74
hex#976d74
rgbrgb(151, 109, 116)
hslhsl(350, 17%, 51%)
oklchoklch(0.579 0.054 7.8)
Closest name: Amaretto (#ab6f60)Relative luminance 0.1878

Colors that go with #976d74

Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #976d74

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6d9790

#976d89 · #977b6d

#74976d · #6d7497

Split-complementary

Open in tool →

#6d977b · #6d8997

#89976d · #6d9790 · #7b6d97

Contrast

#976d74 as textRatioAAAA largeAAAFix
Aaon white
4.42:1failpassfail
  • AA: use #956a71 as the text (4.59:1)
  • AAA: use #715056 as the text (7.04:1)
  • AA: or shift the background to #080808 (4.54:1)
Aaon black
4.76:1passpassfail
  • AAA: use #af8e93 as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #976d74 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#976d74 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #976d74
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #976d74 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/976d74-c49c9e-62cb87-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md