Color

#9769ba

#9769ba
hex#9769ba
rgbrgb(151, 105, 186)
hslhsl(274, 37%, 57%)
oklchoklch(0.601 0.128 309.2)
Closest name: Crown Jewels (#946dad)Relative luminance 0.2023

Colors that go with #9769ba

Charcoal, Taupe and Olive Drab lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8cba69

#6e69ba · #ba69b5

#ba9769 · #69ba97

Split-complementary

Open in tool →

#b5ba69 · #69ba6e

#ba6e69 · #8cba69 · #69b5ba

Contrast

#9769ba as textRatioAAAA largeAAAFix
Aaon white
4.16:1failpassfail
  • AA: use #9262b7 as the text (4.51:1)
  • AAA: use #704393 as the text (7.21:1)
  • AA: or shift the background to #121212 (4.5:1)
Aaon black
5.05:1passpassfail
  • AAA: use #ad88c8 as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9769ba as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9769ba reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9769ba
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9769ba and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9769ba-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md