Color

#9769ab

#9769ab
hex#9769ab
rgbrgb(151, 105, 171)
hslhsl(282, 28%, 54%)
oklchoklch(0.593 0.11 315.2)
Closest name: Crown Jewels (#946dad)Relative luminance 0.1962

Colors that go with #9769ab

Charcoal, Sea Green and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7dab69

#7669ab · #ab699d

#ab9769 · #69ab97

Split-complementary

Open in tool →

#9dab69 · #69ab76

#ab7669 · #7dab69 · #699dab

Contrast

#9769ab as textRatioAAAA largeAAAFix
Aaon white
4.26:1failpassfail
  • AA: use #9262a7 as the text (4.64:1)
  • AAA: use #714983 as the text (7.04:1)
  • AA: or shift the background to #0d0d0d (4.56:1)
Aaon black
4.92:1passpassfail
  • AAA: use #ad89bd as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9769ab as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #9769ab
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9769ab and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9769ab-ba9fc1-b4cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md