Color

#976963

#976963
hex#976963
rgbrgb(151, 105, 99)
hslhsl(7, 21%, 49%)
oklchoklch(0.567 0.06 27.4)
Closest name: Argan Oil (#9d6646)Relative luminance 0.1758

Colors that go with #976963

Charcoal, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #976963

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#639197

#976377 · #978363

#639769 · #696397

Split-complementary

Open in tool →

#639783 · #637797

#779763 · #639197 · #836397

Contrast

#976963 as textRatioAAAA largeAAAFix
Aaon white
4.65:1passpassfail
  • AAA: use #724f4b as the text (7.15:1)
Aaon black
4.52:1passpassfail
  • AAA: use #b28e8a as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #976963 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#976963 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #976963
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #976963 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/976963-c4a59c-62cba4-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md