Color

#97665e

#97665e
hex#97665e
rgbrgb(151, 102, 94)
hslhsl(8, 23%, 48%)
oklchoklch(0.56 0.065 29.5)
Closest name: Argan Oil (#9d6646)Relative luminance 0.1689

Colors that go with #97665e

Charcoal, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #97665e

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5e8f97

#975e73 · #97825e

#5e9766 · #665e97

Split-complementary

Open in tool →

#5e9782 · #5e7397

#73975e · #5e8f97 · #825e97

Contrast

#97665e as textRatioAAAA largeAAAFix
Aaon white
4.8:1passpassfail
  • AAA: use #744e49 as the text (7.17:1)
Aaon black
4.38:1failpassfail
  • AA: use #9a6860 as the text (4.52:1)
  • AAA: use #b48e88 as the text (7.17:1)
  • AA: or shift the background to #fafafa (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97665e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97665e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97665e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97665e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97665e-c4a69c-62cba6-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md