Color

#97643b

#97643b
hex#97643b
rgbrgb(151, 100, 59)
hslhsl(27, 44%, 41%)
oklchoklch(0.549 0.087 58.4)
Closest name: Argan Oil (#9d6646)Relative luminance 0.1601

Colors that go with #97643b

Champagne, Dark Olive Green and Hunter Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #97643b

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3b6d97

#973b3f · #97923b

#3b9764 · #643b97

Split-complementary

Open in tool →

#3b9792 · #3b3f97

#3f973b · #3b6d97 · #923b97

Contrast

#97643b as textRatioAAAA largeAAAFix
Aaon white
5:1passpassfail
  • AAA: use #764e2e as the text (7.24:1)
Aaon black
4.2:1failpassfail
  • AA: use #9e693d as the text (4.54:1)
  • AAA: use #c08a5d as the text (7.03:1)
  • AA: or shift the background to #f5f5f5 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97643b as the background.

Brands using this color

Fonts for this mood

#97643b reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97643b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97643b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97643b-c4b39c-62cbc7-2d2c1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md