Color

#976253

#976253
hex#976253
rgbrgb(151, 98, 83)
hslhsl(13, 29%, 46%)
oklchoklch(0.55 0.073 36.5)
Closest name: Argan Oil (#9d6646)Relative luminance 0.1594

Colors that go with #976253

Teal, Champagne and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#538997

#975367 · #978453

#539762 · #625397

Split-complementary

Open in tool →

#539784 · #536797

#679753 · #538997 · #845397

Contrast

#976253 as textRatioAAAA largeAAAFix
Aaon white
5.01:1passpassfail
  • AAA: use #764d41 as the text (7.22:1)
Aaon black
4.19:1failpassfail
  • AA: use #a16859 as the text (4.64:1)
  • AAA: use #b88b7f as the text (7.04:1)
  • AA: or shift the background to #f5f5f5 (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #976253 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#976253 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #976253
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #976253 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/976253-c4a99c-62cbaf-2d281f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md