Color

#97613b

#97613b
hex#97613b
rgbrgb(151, 97, 59)
hslhsl(25, 44%, 41%)
oklchoklch(0.543 0.088 54.8)
Closest name: Argan Oil (#9d6646)Relative luminance 0.1544

Colors that go with #97613b

Champagne, Dark Olive Green and Hunter Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #97613b

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3b7097

#973b42 · #978f3b

#3b9761 · #613b97

Split-complementary

Open in tool →

#3b978f · #3b4297

#42973b · #3b7097 · #8f3b97

Contrast

#97613b as textRatioAAAA largeAAAFix
Aaon white
5.14:1passpassfail
  • AAA: use #794e2f as the text (7.13:1)
Aaon black
4.09:1failpassfail
  • AA: use #a2683f as the text (4.59:1)
  • AAA: use #c28961 as the text (7.04:1)
  • AA: or shift the background to #f0f0f0 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97613b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97613b reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97613b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #97613b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97613b-c4b19c-62cbc4-2d2b1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md