Color

#97604e

#97604e
hex#97604e
rgbrgb(151, 96, 78)
hslhsl(15, 32%, 45%)
oklchoklch(0.545 0.077 38.9)
Closest name: Argan Oil (#9d6646)Relative luminance 0.155

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4e8597

#974e60 · #97854e

#4e9760 · #604e97

Split-complementary

Open in tool →

#4e9785 · #4e6097

#60974e · #4e8597 · #854e97

Contrast

#97604e as textRatioAAAA largeAAAFix
Aaon white
5.12:1passpassfail
  • AAA: use #794d3e as the text (7.13:1)
Aaon black
4.1:1failpassfail
  • AA: use #a26753 as the text (4.6:1)
  • AAA: use #bb8c7c as the text (7.16:1)
  • AA: or shift the background to #f2f2f2 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97604e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97604e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97604e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97604e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97604e-c4ab9c-62cbb2-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md