Color
#97542b
#97542brgb(151, 84, 43)hsl(23, 56%, 38%)oklch(0.517 0.105 50.1)Colors that go with #97542b
Royal Blue, Steel Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Royal Blue #4169e1
split-complementshippedRoyal Blue is a split-complement of #97542b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Steel Blue #4682b4
complementaryshippedSteel Blue sits directly opposite #97542b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped6 real palettes, including BrandSweets's brand system and Woodsmoke put Champagne beside #97542b.
Crimson #dc143c
analogousshippedCrimson is #97542b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #97542b in 5 real palettes, including BrandSweets's brand system and Olive Grove.
Denim #1560bd
shippedDesigners have shipped Denim with #97542b: 4 real palettes, including Dyson's brand system and State Farm's brand system, as the accent.
Hunter Green #355e3b
shippedHunter Green is paired with #97542b in 6 real palettes, including Darkroom and Fireside, as the accent.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #97542b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #97542b
Tints & shades
Harmonies
Contrast
| #97542b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.8:1 | pass | pass | fail |
|
Aaon black | 3.62:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97542b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#97542b reads as warm. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #97542b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/97542b-c4b09c-62cbc0-2d2b1f-f1e9ea?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md