Color

#978b2b

#978b2b
hex#978b2b
rgbrgb(151, 139, 43)
hslhsl(53, 56%, 38%)
oklchoklch(0.629 0.115 102.1)
Closest name: Captain Kirk (#9b870c)Relative luminance 0.2522

Colors that go with #978b2b

Charcoal, Dodger Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #978b2b

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2b3797

#97542b · #6e972b

#2b978b · #8b2b97

Split-complementary

Open in tool →

#2b6e97 · #542b97

#2b9754 · #2b3797 · #972b6e

Contrast

#978b2b as textRatioAAAA largeAAAFix
Aaon white
3.47:1failpassfail
  • AA: use #7f7524 as the text (4.7:1)
  • AAA: use #5f571b as the text (7.33:1)
  • AA: or shift the background to #212121 (4.63:1)
Aaon black
6.04:1passpassfail
  • AAA: use #a7992f as the text (7.24:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #978b2b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#978b2b reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #978b2b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #978b2b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/978b2b-c4c49c-4ea5df-292d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md