Color
#974f49
#974f49rgb(151, 79, 73)hsl(5, 35%, 44%)oklch(0.513 0.097 26)Colors that go with #974f49
Sea Green, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with #974f49 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Teal #008080
complementaryshippedTeal sits directly opposite #974f49 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped5 real palettes, including Woodsmoke and BrandSweets's brand system put Champagne beside #974f49, as the text colour against it.
Crimson #dc143c
shippedCrimson is paired with #974f49 in 5 real palettes, including State Farm's brand system and Wendy's's brand system, as the lead colour.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #974f49 in 5 real palettes, including Olive Grove and BrandSweets's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #974f49: 7 real palettes, including Dyson's brand system and State Farm's brand system, as the accent.
Hunter Green #355e3b
shippedHunter Green is paired with #974f49 in 4 real palettes, including Fireside and Darkroom, as the supporting colour.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #974f49: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #974f49
Tints & shades
Harmonies
Contrast
| #974f49 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.95:1 | pass | pass | fail |
|
Aaon black | 3.53:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #974f49 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#974f49 reads as warm. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #974f49 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/974f49-c4a49c-62cba1-2d261f-f1e9ec?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md