Color
#974cbd
#974cbdrgb(151, 76, 189)hsl(280, 46%, 52%)oklch(0.558 0.179 312.7)Colors that go with #974cbd
Sea Green, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Sea Green #2e8b57
complementaryshippedSea Green sits directly opposite #974cbd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #974cbd: softer than #000 and cool enough to feel like part of the same palette.
Denim #1560bd
shippedDesigners have shipped Denim with #974cbd: 3 real palettes, including Linkedin's brand system and Peacock, as the lead colour.
Taupe #483c32
shippedTaupe is paired with #974cbd in 3 real palettes, including Superhuman's brand system and Obsidian's brand system, as the lead colour.
Teal #008080
triadicshippedTeal completes a triad with #974cbd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Olive Green #808000
split-complementOlive Green is a split-complement of #974cbd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Crimson #dc143c
shippedCrimson is paired with #974cbd in two real palettes: Gemstone and Marvel's brand system, as the accent.
Light Sea Green #20b2aa
shippedLight Sea Green shows up next to #974cbd in two real palettes: Circuit and Taco Bell's brand system, as the accent.
Real palettes that use #974cbd
Tints & shades
Harmonies
Contrast
| #974cbd as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.14:1 | pass | pass | fail |
|
Aaon black | 4.08:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #974cbd as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#974cbd reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #974cbd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/974cbd-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md