Color

#974959

#974959
hex#974959
rgbrgb(151, 73, 89)
hslhsl(348, 35%, 44%)
oklchoklch(0.508 0.105 8.6)
Closest name: Annatto (#8c5341)Relative luminance 0.1207

Colors that go with #974959

Dark Olive Green, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #974959

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#499788

#974980 · #976049

#599749 · #495997

Split-complementary

Open in tool →

#499760 · #498097

#809749 · #499788 · #604997

Contrast

#974959 as textRatioAAAA largeAAAFix
Aaon white
6.15:1passpassfail
  • AAA: use #8a4251 as the text (7.05:1)
Aaon black
3.41:1failpassfail
  • AA: use #b15d6e as the text (4.66:1)
  • AAA: use #c58793 as the text (7.26:1)
  • AA: or shift the background to #dedede (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #974959 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#974959 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #974959
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #974959 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/974959-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md