Color
#974980
#974980rgb(151, 73, 128)hsl(318, 35%, 44%)oklch(0.522 0.125 339.8)Colors that go with #974980
Taupe, Teal and Dark Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Taupe #483c32
shippedTaupe is paired with #974980 in 4 real palettes, including Dunkin''s brand system and Blush, as the lead colour.
Teal #008080
complementaryTeal sits directly opposite #974980 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Dark Olive Green #556b2f
split-complementDark Olive Green is a split-complement of #974980: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralCharcoal is the body-text near-black for #974980: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Denim #1560bd
shippedDesigners have shipped Denim with #974980: two real palettes: Chase's brand system and Peacock, as the lead colour.
Orange #ffa500
shippedTwo real palettes: Rippling's brand system and Sunset Boulevard put Orange beside #974980, as the lead colour.
Blue #0000ff
shippedDunkin''s brand system puts Blue beside #974980, as the supporting colour.
Blue Violet #8a2be2
shippedBlue Violet is paired with #974980 in Klarna US's brand system, as the accent.
Real palettes that use #974980
Tints & shades
Harmonies
Contrast
| #974980 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.86:1 | pass | pass | fail |
|
Aaon black | 3.58:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #974980 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#974980 reads as warm. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #974980 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/974980-c19fb3-75cb62-2d1f23-f0e9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md